The story tells that there were three characters that survived the desert. These characters are called: The Master Sotolero, the coyote and the sotol; all three have coexisted and lived in the same environment since the first memories of them.
The noble sotol plant managed to adapt to extreme conditions of high temperatures and to receive few amounts of water and even so, it allows the Master to dispose of it to provide him with food, shoes and that spiritual drink called sotol, which managed to calm his soul.
The Master Sotolero, inhabitant of the arid deserts, decided to continue with the tradition inherited by his grandparents of producing sotol; by tradition, for love or just to give a living to your family.<
The coyote, an animal hated and loved by man, had to learn to make his cunning his best survival weapon in the face of man's excessive urban planning, to know when to go hunting, when to hide, when to move in a herd and when alone.
Through the Chihuahuan desert you can see the three of them, the teacher ripping a sotol under the strong 40-degree heat, while in the background you can see a coyote walking alone, watching the man riding, and then continues walking.
Sotol Coyote is a tribute to these three characters; that they have never wavered in the face of what has been presented to them throughout time and history; Sotol Coyote is born so that they are known, appreciated and remembered. We are a story of survival.